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Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry Worthy reading for many, not all – A. Luptak – Pittsburgh, PA United States
I am a certified car nut, not a business man or marketing person. Most, but not all of the marketing/branding lessons didn’t concern me too much (although it was still fairly interesting reading) The insight into how the auto industry was extremely interesting to me and I always enjoyed reading Mr. Jeanes in Car and Driver. Chapter 11 on “Fixing Ford” should be required reading for the top level execs of GM and Ford alone.

If you are in the business of marketing or branding, this book offers some very good insight, maybe not a must read book. If you are a hardcore auto enthusiast, you’ll find some of the content interesting. You may not want to buy it though
A must read for business leaders looking to gain a full perspective of branding as a management strategy. The authors do a fantastic job leveraging expertise in the car industry to share insights and tons of examples of branding gone wrong and what it takes to do it right. What’s great about this book is that the auto industry truly is a great benchmark and educational view for other industries to follow. My company is not in the auto industry, however, insights, suggestions and key learning’s provided by Hughes and Jeanes are very much applicable to my company and most company’s I know of. In particular the “strategic” Brand Triangle provides a logical view of how a company’s brand image is driven by not only the product quality and retail experience but also how the organizational culture becomes the “glue that holds everything together”. This book points out and provides examples to prove that “Culture, in the center of the triangle, drives the brand”.

Leaders in virtually all industries will benefit from this read!
: About Branding Iron: Branding Lessons from the Meltdown of the U.S. Auto Industry Toyota will soon displace General Motors as the world’s largest automaker. Since 2000, GM’s market cap fell from billion to billion. In 1980 GM sold 45 of every 100 cars that rolled out of showrooms in the U.S. It now sells 26. By any yardstick, that is a crisis. The root cause of this financial cataclysm mystifies many of the players in the industry. But the numbers tell a clear story. The headlines offer a simplistic interpretation. They say that legacy costs, poor cost control, ill-advised investments in other automakers and in undistinguished products—all of which are serious issues—caused the trouble. That’s wrong. Or, worse, incomplete and myopic—the same kind of myopia that created the problem in the first place. Like many a crisis, this one has been brewing for decades. And the cost-cutting quick fixes proposed by many industry “experts” won’t solve it. Why not? Because it’s not the root cause. What is killing US automakers is their inability to attract growing numbers of customers to its numerous brands, many of which seem almost irrelevant today. In a few words: bad brand management. (“Iron,” if you’re wondering, is what the auto industry calls its products.) What makes a world-class brand? The authors describe great brands as “a promise wrapped in an experience.” The best brands make a strong, clear commitment to stand for something, to do it better than anyone else, and orchestrate the entire ownership experience. This requires a level of courage beyond most executives. With wit and humor, Branding Iron uses lessons from the car business to guide readers in every business on a quest to build a world-beating brand that leaves a real mark, one made the old-fashioned way—burned in with a red hot iron. The authors do the tough analysis and ask tough questions that most Boards of Directors should be asking, and they give even tougher answers. Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry

• The End of Detroit: How the Big Three Lost Their Grip on the American Car Market
• BrandSimple: How the Best Brands Keep it Simple and Succeed
• Time for a Model Change: Re-engineering the Global Automotive Industry
• Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry
• Rivethead: Tales from the Assembly Line

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Dealing with People You Can’t Stand: How to Bring Out the Best in People at Their Worst Still reading – Debra E. Lindsay – California
Good, still reading it, not finished, but easy to read and good information to learn
I got this book on the recommendation of a friend, and was pleasantly surprised at how helpful it is. I had a co-worker problem (and really, who doesn’t?) and it explained how you can be the “bigger person” without having to just suck it up when confronted by a jerk. For most personality conflicts, this will definitely give some insights and useful guidance for dealing with annoying and even downright mean people. : The international bestseller–­­more than 500,000 copies sold!

With their 1994 international bestseller, Dealing with People You Can’t Stand, Drs. Rick Brinkman and Rick Kirschner armed a civility-starved world with no-nonsense strategies for dealing with difficult people with tact and skill. Since then, cell phones, the Internet, voice mail, and other technological wonders designed to bring people closer together have only made it that much harder to avoid “people you can’t stand;” even worse, they’ve also created exciting new ways for annoying people to realize their talent for being pains in the butt.

Updated and revised for the digital age, this new edition of Brinkman and Kirschner’s bestselling guide shows readers how to successfully combat the whiners, grenades, tanks, snipers, close-talkers, pedants, and other rude, crude, and inconsiderate people who can ruin your day at work, in stores, on the street, in restaurants, at the movies, in waiting rooms, by fax, phone, and E-mail, and in cyberspace.
Dealing with People You Can’t Stand: How to Bring Out the Best in People at Their Worst

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